Price Reductions: Good or Bad Idea in Today’s Market

Experts say that it is the worst-case scenario for home sellers to endure price cut after price cut.  In today’s market buyers are all ready looking for a steal.  They will think you are really desperate if you keep continually making price reductions.

But how can you avoid this unpleasant situation in today’s troubled housing markets? The answer, experts suggest, is to put your home on the market at the right price, and, if it doesn’t sell quickly, cut the price deep and fast, so you won’t be caught in a downward spiral of price reductions.

 Setting a higher price on a home does not mean that you will sell for top dollars.  It is usually the direct oposite.  Pricing is especially crucial today because home prices have fallen drastically over the past two years.  The good new is in the Chicagoland area we are seeing home prices begin to stabalize and home sales are rising.  This is why KJ Premier has a proven stategy for accuratly pricing and marketing your home so that it does not rack up a ton of market time and need several price reductions.  Both of these instances cause buyers to smell desperation and almost always will submit extreemly low initial offers.

If you are not seeing good action on your property in the first 30 days which is an extremely critical selling period because the listing is fresh and new a price cut is usually a good idea.   The price cut should be meaningful, so your home will get the buyer’s attention again.  A series of smaller cuts, rather than one big one, can result in a slower sale and lower price.

Contact KJ Premier at kjpremier@atproperties.com today so that we can help accurately price and ultimately sell your home for top dollar.

8 – Ways to Tweak your Home for a Quick Sale.

Before KJ Premier places a home on the market we always make suggestions of how our clients can get thier home ready for a quick sale.  Our plan can be as extensive as stagging an unoccupied property to as easy as just giving the home a deap cleaning.  In this blog we are giving you 7 no-cost/low-cost ways to “tweak”  your property for a quick sale.  To be honest these are great ways to “tweak” your home even if moving is the furthest thing from your mind.

#1 MOVE IT!

To reenergize a room you can simply move your furniture around.  Somtimes this includes adding or taking pieces away in a room.  We love going on a scavenger hunt through our clients’ homes to create a no cost re-design.

#2 PLANT IT!

Houseplants can add texture, warmth, and color to any room.  You can either group a few small plants that are of varying size and height or let one large plant make a statement in a room.  Either way you must make sure that you have only well maintained plants in your home.  No one wants to see a dead Ficus plant in the corner! 

#3 PAINT IT!

One of the most cost-effective and do-it-yourself (and you know KJ Premier loves that) ways to make a change is to paint a room.  Our suggestion is to use dramatic colors in bathrooms and dinning rooms, and more neutral colors in living spaces. NEVER just paint your whole house white!  Check back next week for a two part blog that is going to dive into this whole color issue.  We are going to talk about what colors actually do sell a home and how you go about choosing the best color.

#4 ORGANIZE IT!

Clutter just happens, so go through your closets and home to find places where you can strainten up.  Hooks and neutral bins/baskets are always a good way to start organizing your things.  Buyers need to feel like you have a place for all of your things and in turn so will they!

#5 REPLACE IT!

Small peices of housing hardware such as switch plates and cabinet handles can update a home for just a few dollars. Oh and don’t forget the toilet seat.  Fresh towels and a new toilet seat can go a long way.  Or how about that brass light fixture that is still hanging in your entry way?  Our suggestion is to scan each room in your home for anything that looks worn.  The rule of thumb here is if it looks worn, replace it!

#6 LIGHT IT!

Lighting can have a major impact on a home’s look and feel.  Try layering a room’s lighting by adding pendents or extra lamps.  Just make sure everything has its own switch that it can be easily turned on or off.  Kelly and I always get to the property that we are showing  a few minutes early to set the mood and turn all of the lights on.

#7 CLEAN IT!

This is sooooo important.  Buyers LOVE a clean home (sometimes so much that they can overlook function.)  So get down on your hands and knees and scrub away.  Fix any scratches or nicks on floors and trim with scratch cover.  Scrub your bathroom and kitchen’s grout and also re-seal all natural stone.  The bottom line is to give your home an all over  good old fashion deep clean!

Contact KJ Premier at kjpremier@atproperties.com to have Kelly Karls and Wendy Johnson come give you suggestions on how to specifically “tweak” your home for  a fast sale BEFORE it hits the market.

“Staging” your home for a quick sale!

The KJ Premier Real Estate Team differentiates itself from other teams by exceeding your expectations when it comes to service and marketing.  A unique service that we offer our clients is the use of our staging furniture.  In a tough market your property not only has to be the best priced property but, it also has to show better than your competition.  We can turn any empty space into an inviting place for a potential buyer to call home.  See for yourself…

 Before and………………………………………………………………………………after!

 

 

 

Let us stage your home for a quick sale! Email us at kjpremier@atproperties.com